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Customizing web sites for the global marketplace.

 

RESOURCES/INFORMATION

 

Cultural Differences: Emerging Facts

Reinforcing the central thesis of "The Culturally Customized Web Site," researchers at the University of Michigan have shown that cultures (in this case, Chinese and Americans) see the world literally differently.  Their research:

BBC News

The Research Paper (by Hannah Faye Chua et al)

 

Web Sites

http://www.commonsenseadvisory.com:Data, statistics and insight for globalization
http://www.lisa.org: Localization industry standard association (LISA)

http://www.bytelevel: Resource for web site globalization

http://www.etranslate.co: A translation agency

http://www.uniscape.com: E-business globalization solutions

http://www.unicode.org: For Unicode standard that supports various world languages

http://www.lisa.org/tbx : For language standards

http://www.iso.org: For international standards

http://www.w3c.org: World Wide Web consortium

Books

Business Without Borders : By Don DePalma (Globa Vista Press)
Beyond Borders: Web Globalization Strategies
: By John Yunker (New Riders, IN)

 
 

 
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