Customizing web sites for the global marketplace.

CONSULTING SERVICES

We offer consulting services on the following areas:

CUSTOMIZED WEB DESIGN: Designing culturally customized web sites that draw targeted customers

CONSUMER BEHAVIOR: Generating the sought behavior at the site (be it a purchase or otherwise)

CONSUMER LOYALTY: Building trust and loyalty among site visitors

COMPETITIVE STRATEGY: Identifying and thwarting competition.

A sampling of our services include the following.

Customized Web Design

Are your sites culturally customized for your target countries or culture groups? Using tools discussed in the book and our experience in this area, we analyse existing sites and offer recommendations, or provide guidance for establishing new web site/s.

Web Site Visitor Analysis: Source Countries

Are your site visitors from the targeted countries? A country-by-country analysis of site visitors, pages, and hits (CLICK HERE for an example of such data).

Web Site Visitor Analysis: Mode of Entry

What percentage of customers come to your site via a personal bookmark or typing your URL, in comparion to arriving at your site through a search engine? (CLICK HERE for an example of such data).  What type of loyalty incentives will build repeat visits?

Competitor Analysis

Which web sites are your site's relevant competitors?  Besides traditional methods of identifying competitors, we analyse the search terms used by your visitors to arriving at your site (CLICK HERE to see an example of such data).  

Web Hosting

Many of the services we offer require specialized data (as seen in the above examples) and will require that we host your site, to collect such data. We offer web hosting plans and in-depth statistical reports on site traffic that are unique in terms of strategic value and price.  CLICK HERE to see the the type of reports we provide in our hosting plans, and CLICK HERE to see an overview of our hosting plans.

Other Services

Web surveys, branding on the Web, segmentation on the Web, statistical (univariate and multivariate) analysis of Web data, and overall marketing research.

Contact us:

Nitesh Singh :Singhn2@slu.edu

Arun Pereira :Arun_Pereira@ISB.edu