Customizing web sites for the global marketplace.

ACADEMICS/INSTRUCTORS

This book combines culture, e-commerce, and technology, providing an unique understanding of web globalization and cultural customization.

> Students will learn how to culturally customize web sites, using simple, yet sound methods.

>The book provides "real world" exercises after each chapter, and end-of-chapter summaries.

>Students can visit this web site for updated information/exercises.

>Instructors using the book can avail of teaching aids (e.g. chapter slides) from the publisher.

>Book is very "readable" with substantial examples, anecdotes, and mini-cases.

>Material in the book is based on rigorous research; many of the research studies have been published in journals such as Journal of International Business Studies, Journal of Business Research, International Marketing Review, etc.

AN IDEAL SUPPLEMENT TO VARIOUS TEXTS

This book readily supplements standard texts in classes like E-marketing, International Marketing, International Business, MIS Web Design, Communications, Language Translation, and Cultural Studies.

FREE CONSULTATION

Please feel to contact the authors for free consultation on how to integrate this book in classes.

Nitish Singh :Singhn2@slu.edu

Arun Pereira:Arun_Pereira@ISB.edu