Arun
Pereira is a Chemical Engineer, with a MBA and a Ph.D
. in Marketing.
He is Associate
Professor, Department of Marketing, Cook School of
Business, Saint Louis University, St. Louis, MO ( www.arunpereira.com).
He teaches and consults in the areas of marketing decision-making,
marketing research,
and new product management. Besides research publications in journals
such as Journal
of the Academy of Marketing Science, Journal of Business Research,
Journal of Product and Brand Management, Psychology and Marketing, Journal
of Retailing, Industrial Marketing Management, Journal of Business
Ethics, and International Journal of Research in Marketing, he is also the author of Papal
Reich.
Email: pereira@slu.edu | 
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