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  ABOUT THE AUTHORS
   
 
 

Nitish Singh is Assistant Professor of International Business at the Boeing Institute of International Business at Saint Louis University. Previously, he was Assistant Professor at California State University (CSU) Chico and headed the localization certification program there. His educational efforts in the field of localization have been supported by US Department of Education, CSU, Google, HP, IBM, Microsoft and other companies. Nitish holds a Ph.D. in Marketing and International Business from Saint Louis University, an MBA from Pune University-India and an MA in Marketing from University of Glamorgan UK. He has been active in training and consulting in the field of localization for websites, international e-business strategy, doing business in China and India, and marketing to Hispanics online. His research has appeared in the Journal of International Business Studies, Journal of Business Research, Psychology & Marketing, International Marketing Review, Journal of Electronic Commerce Research, Thunderbird International Business Review, Journal of Advertising Research, Multinational Business Review, Journal of Consumer Behavior and others (www.professornitishsingh.org).
 
 
   
 
 

Arun Pereira is a Chemical Engineer, with a MBA and a Ph.D. in Marketing.  He is Clinical Associate Professor of Management Education, and Head-Initiative for Excellence in Teaching and Learning, at the Indian School of Business, Hyderabad, India.  He was previously, Associate Professor, Department of Marketing, Cook School of Business, Saint Louis University, St. Louis, MO, USA. He teaches and consults in the areas of entrepreneurship, marketing decision-making, marketing research, and new product management. Besides research publications in journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product and Brand Management, Psychology and Marketing, Journal of Retailing, Industrial Marketing Management, Journal of Business Ethics, and International Journal of Research in Marketing, he is also the author of critically acclaimed historical fiction book,Papal Reich(www.arunpereira.com).

 
 
 
 

 

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