Arun Pereira is a Chemical Engineer, with a MBA and a Ph.D. in Marketing. He is Clinical Associate Professor of Management Education, and Head-Initiative for Excellence in Teaching and Learning, at the Indian School of Business, Hyderabad, India. He was previously, Associate Professor, Department of Marketing, Cook School of Business, Saint Louis University, St. Louis, MO, USA. He teaches and consults in the areas of entrepreneurship, marketing decision-making, marketing research, and new product management. Besides research publications in journals such as Journal of the Academy of Marketing Science, Journal of Business Research, Journal of Product and Brand Management, Psychology and Marketing, Journal of Retailing, Industrial Marketing Management, Journal of Business Ethics, and International Journal of Research in Marketing, he is also the author of critically acclaimed historical fiction book,Papal Reich(www.arunpereira.com). |