Customizing web sites for the global marketplace.

The online community is global, diverse, and multicultural.

To generate customer loyalty and repeat visits,

go beyond web localization and translation,

to the new frontier of cultural customization.

This book identifies
36
web features to help culturally customize web sites.
Each is theoretically sound, and empirically tested.

BUY THE BOOK!

The Culturally Customized Web Site

Europe

EUROMED, Marseille

North America

Chico, California

 Critical Acclaim

"...a valuable tool..."
J. Yunker, Author of
Beyond Borders: Web
Globalization Strategies

"...a must-read for anyone
who wants to build brands
in a global online
marketplace..."
S. Krishnamurthy, Author of
Contemporary Research in
E-marketing

"...Singh and Pereira deliver

admirably well.."
The Multinational

Business Review

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